Vietnam’s Mobifone is launching carrier billing on Google Play with Fortumo.
Over 25 million Mobifone subscribers can now purchase apps and in-app content from the app store by charging payments to their phone bill.
Carrier billing significantly increases the amount of people in Vietnam who can make online payments, as only 2% of the population has credit cards while carrier billing is available to any phone owner. Today, more than 40% of Vietnamese already own a smartphone with the growth accelerating.
“Vietnam is one of the leading countries by economic growth in Asia today, which means a huge number of people coming online and consuming content on their smartphones. We are excited to partner with Mobifone in helping them partake in this growth and delivering to them the Google Play billing solution in such a short timeframe,” said Gerri Kodres, Chief Business Officer at Fortumo.
Mobifone is the third Vietnamese mobile operator to launch Google Play in Vietnam by using Fortumo as its integration partner, as the company already works together with Viettel and Vietnamobile.
The operator will also be able to access Fortumo Insight, the company’s sophisticated data analytics platform which helps carriers see the main business KPIs and analyze their revenue from app stores. Fortumo Insight also enables carriers to track subscriber payment behavior and make improvements based on actual results.