IMImobile and Airtel announce launch of mobile billing merchant service in Africa

Bharti Airtel Africa has tapped IMImobile to provide its mobile billing solution Tap2Bill for merchants and content providers across Africa.

The new Airtel Tap2Bill service will enable content providers and merchants to utilise Airtel’s billing infrastructure to charge and bill their customers. The service will be available via a secure merchant portal, that will help content providers and merchants grow their business across Africa, without the need to invest in costly billing and payment capabilities. Africa is seen as the fastest growing market for mobile commerce in the world, and as demand for new services grows, so does the need for smarter solutions and engagement strategies.

IMImobile Chief Executive Jay Patel stated that, “We are delighted to partner with Airtel Africa to help bring this offering to the market, which not only creates a much improved user experience for subscribers, but will also encourage and support the growth and variety of mobile content across Africa.”

Christian de Faria, Airtel Africa Chief Executive Officer, said: “Tap2Bill will give our customers access to services and content that were unavailable previously. It will support the growth of content services and enable content producers and merchants across Africa to share and benefit from Airtel's scale, market and technology."

The Tap2Bill portal will be commercially available in December 2015. 

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