Nokia is bringing the Internet in emerging markets "closer to reality" with the announcement of three new mobile phones that open the door to information, entertainment, family and friends. The Nokia 2730 classic, Nokia 2720 fold and Nokia 7020 each come Internet-ready, and work with Nokia's range of emerging market services such as Nokia Life Tools and Ovi Mail, creating solutions "that help people get ahead."
According to extensive Nokia consumer research, nearly half of all emerging market customers state that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has "developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world." Alex Lambeek continues, "Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities."
Nokia Life Tools is a service that enables people to make better informed decisions, find timely and relevant information, access learning opportunities and enjoy entertainment regardless of time or place. In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services.
Another service aimed at the developing world is Ovi Mail, which has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia device without ever having to use a PC. Since the launch of the beta service in December 2008, around 90% of the accounts have been created on a Nokia phone.
Nokia 2730 classic
Competitively priced and equipped at US$112, the Nokia 2730 classic is Nokia's most affordable 3G phone, offering faster access to the internet and a richer browsing experience. With the steady spread of 3G data networks across the developing world, the Nokia 2730 classic is ideal for staying connected with friends and family, and sharing one's life with others. The Nokia 2730 classic is expected to start shipping in 3Q09.
Nokia 2720 fold
The Nokia 2720 fold is a compact fold phone with an exciting mirror-effect design, which helps people stay organised with easy access to email, calendar, Internet connectivity and file sharing applications. Email can be activated by completing a simple three step set-up process, and in select markets will be offered with Nokia Life Tools. The Nokia 2720 fold is expected to begin shipping in 3Q09 for an estimated retail price of US$75 before subsidies and taxes.
Nokia 7020
A fashionable fold phone that uses light, colour and metal finishes to convey personal style, you will never miss a thing with the stardust effect when you get a call or message, or tap twice to have the cover light up. Connect to social networks, and share pictures taken with the 2 mega pixel camera and shown on the bright display. The Nokia 7020 is expected to begin shipping in 4Q09 for an estimated retail price of US$125 before subsidies and taxes.
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