Nokia has unveiled a premium pair of handsets aimed at the most discerning and style-conscious consumers. The company’s accompanying press release, in common with one or two other Nokia announcements we have published, has attracted our attention. So here goes...
The new Nokia 8800 Arte and Nokia 8800 Sapphire Arte bring 3G capabilities to the highly acclaimed Nokia 8800 series which features an elegant and sophisticated design theme that takes inspiration from nature and sets it apart from the crowd. The Nokia 8800 Arte will start shipping in the fourth quarter of 2007 with an estimated retail price of USD$1,000 before taxes and subsidies. The Nokia 8800 Sapphire Arte will follow in the first quarter of 2008 and retail for approximately US$1,150 before taxes and subsidies.
“These two new handsets set the benchmark for quality and craftsmanship,” says Heikki Norta, Senior Vice-President, Mobile Phones, Nokia. “The high-end materials and seamless surfaces are pleasing to touch while the sophisticated, minimalistic design is equally satisfying to the eyes. An obsessive attention to detail means that the Nokia 8800 Arte and Nokia 8800 Sapphire Arte are engineered to last.”
The Nokia 8800 Arte and Nokia 8800 Sapphire Arte combine elegant appearance and uncompromised functionality. On the surface, the seamless metal and glass body gives the Nokia 8800 Arte and Nokia 8800 Sapphire Arte an incomparable sense of style, while under the skin their hearts are driven by pure innovation. By tapping the steel surface below the display, an analogue clock appears - indicating time in its most classic form. Incoming calls on a Nokia Arte handset can be silenced gracefully with the “turn-to-mute” feature - allowing owners to quiet their phone inconspicuously by simply turning over the phone, screen-side down.
Other state-of-the-art features include:
- stunning 2.0” QVGA 240x320 pixels;
- OLED display with up to 16 million colours;
- 3.2 megapixel auto-focus camera with 8x digital zoom;
- 3G capabilities;
- 1 GB built-in memory space;
- MicroUSB all-in-one-connector; and
- anti-fingerprint coating on metal and glass.
Both the Nokia 8800 Arte and Nokia 8800 Sapphire Arte feature a high-end metal and glass composition, creating their classic, iconic style. A smooth slide mechanism - comprised of state-of-the art ball bearings and a unique spring mechanism - ensures each handset is a pleasure to touch and behold. The Nokia 8800 Sapphire Arte adds to the sense of exclusivity by further enhancing its polished steel case with a genuine sapphire gem stone and an accent of soft leather, creating an even more rich, sensual feel.
Continuing a tradition of incorporating exclusive soundtracks in its premium handsets, Nokia has invited the internationally-acclaimed master producers Kruder & Dorfmeister to add their standout musical style by creating a unique compilation for these new devices. Owners of the Nokia 8800 Arte and Nokia 8800 Sapphire Arte will be able to enjoy an exclusive videotrack and soundtrack composed by Kruder & Dorfmeister with visuals by Fritz Fitzke - adding an extra touch of sophistication and individuality to both handsets.
Each handset comes with an assortment of mobile accessories that further complement the exquisite experience of the Nokia 8800 Arte and Nokia 8800 Sapphire Arte. This includes the elegantly designed Nokia BH-803 Bluetooth headset with Active Noise Cancellation and touch- sensitive volume adjustment. To add an element of sophistication and security, each handset comes with a leather pouch with a linen-lining and a separate matching desk stand.
Developing Telecoms would like to renew its sponsorship deal with Nokia as it continues to win contracts in developing and emerging markets. Until that happens we will continue to impart an element of good-humoured cynicism into our coverage of Nokia. Or, as in the report above, leave Nokia’s releases unedited and allow them to do the job for us!