Route Mobile’s UK subsidiary is acquiring Masivian (Masiv), which provides cloud communication platform services to enterprises in Latin America.
The acquisition is aligned with Route Mobile’s growth strategy to become a global CPaaS player and solidify its presence in Latin America. Masiv operates in the LatAm market, offering multichannel notification services through SMS, OTT business messaging and email as well as voice, serving clients across Colombia and Peru.
Rajdipkumar Gupta, Managing Director and Group CEO of Route Mobile, said: “Masiv is an established cloud communication platform service provider across LatAm and this acquisition is strategic in many ways for us to compete in new markets. As founders of one of the leading CPaaS players globally, a key target for us was to onboard a global partner to gain a bigger foothold in the Latin American region, and address the international traffic that we’re yet to tap.”
Rainer Viertel, CEO of Masiv, said: “With Route Mobile’s deep domain expertise in CPaaS enabled products, coupled with its global scalability, we will be able to offer unique communication experiences that are easy to deploy, convenient to manage, and quick to monetise.”
Subject to the fulfilment of customary terms and conditions of the definitive agreements, the acquisition is expected to be completed within the next 60 days.