Satellite data communications services provider Avanti Communications Group has signed a two year contract extension with Imarasat.
The contract will enable growth for Imarasat in consumer, SME and enterprise markets across 14 countries in Sub-Saharan Africa. In particular, Imarasat will target the significant opportunity that the growing SME market presents in countries such as Kenya.
It is estimated that 1.1 million active Kenyan SMEs contribute 45% to Kenya’s economy. However, nearly 75% of them do not have access to the Internet and are therefore unable to benefit from the growth and productivity gains that broadband can offer. 32% of SMEs are outside of 3G broadband coverage entirely. These SMEs are perfectly suited to satellite broadband services offered by Imarasat and Avanti.
Avanti’s pre-packaged Select product allows Imarasat to provide consumer and SME customers with fast, affordable satellite broadband. Avanti’s guaranteed capacity Custom product is more suitable for enterprise customers. It is enabling Imarasat to more effectively address key verticals, such as financial services, oil and gas, hospitality and agriculture.
Imarasat’s Ka-band satellite broadband service includes a highly differentiated Quality of Service (QoS) feature. It ensures real-time prioritisation of mission critical applications for SME and enterprise customers using Imarasat’s packet shaping technology. This is implemented on hubs at Avanti’s Gateway Earth Stations. The technology avoids contention and interrupted business broadband services associated with non-business traffic, such as infotainment and peer to peer file sharing.
Salim Suleman, Managing Director of Imarasat, commented: “Avanti [offers] a combination of reliable, high quality satellite broadband delivered as part of flexible product portfolio at a cost-effective price and with zero capital expenditure.”