Mobile payments company Fortumo has announced a direct carrier billing partnership with Orange covering the group’s 29 markets.
The first country where the payment solution has been launched is Poland where more than 16 million Orange Polska subscribers will be able to make online payments by charging purchases to their mobile phone bill.
“Fortumo’s platform enables carriers to launch payments across a wide variety of streaming services, app stores, games and social networks, taking away merchant onboarding and integration hassles from the carrier,” said Gerri Kodres, Chief Business Officer at Fortumo.
According to the World Bank, only 17% of Poles have a credit card, which means online payments are unavailable to most people in the country. At the same time, 41% of Poles already own a smartphone and consume digital content online. Carrier billing resolves the gap in payments by allowing any mobile phone owner to make purchases and charge the payments to their phone bill.
Fortumo’s direct carrier billing platform allows users to make payments over a data connection by confirming purchases with one click on their phone. Payments are processed without any additional information required from the mobile user, which provides a significant conversion improvement compared to any other online payment method.
SuperDataResearch estimates carrier billing to be the second most popular payment method in Poland (19.4%) after digital wallets for payments in games.