AWS lands generative AI partnerships with CelcomDigi and Maxis

AWS lands generative AI partnerships with CelcomDigi and Maxis

At Mobile World Congress 2024, Amazon Web Services (AWS) signed separate deals with Malaysian telcos CelcomDigi and Maxis to collaborate on generative AI solutions to improve network operations and develop use cases.

Under a Letter of Collaboration signed by CelcomDigi and AWS on Tuesday, CelcomDigi will establish an AI Sandbox using Amazon Bedrock, a managed service that offers high-performing foundation models from AI companies via a single API, along with a broad set of capabilities to build generative AI apps with security, privacy, and responsible AI.

CelcomDigi’s AI Sandbox will be set up in its Innovation Centre for its employees to experiment with, innovate, and implement generative AI solutions for use cases that will be integrated into the operator’s operational platforms for HR, customer service, legal and finance, among others. The two companies will also collaborate to train CelcomDigi employees on AI capabilities.

CelcomDigi also intends to develop and implement Bahasa Melayu language algorithms with Amazon’s Bedrock Large Language Models (LLM), Amazon Titan and Anthropic Claude, that have deep learning algorithms that can process natural languages. CelcomDigi will use these LLMs to develop solutions such as chatbots to communicate with its linguistically and culturally diverse customer base.

CelcomDigi and AWS will also explore deploying personalised generative AI use cases for Malaysian businesses across industries and consumers. 

“With AWS, CelcomDigi can drive new use cases at scale with AI-optimized infrastructure and the flexibility to choose fit-for-purpose foundational models through Amazon Bedrock,” said Pete Murray, Country Manager for Malaysia at AWS. “This collaboration also accelerates the delivery of new innovative AI services to Malaysian enterprises.”

Meanwhile, AWS also announced a new collaboration with Maxis to accelerate innovation in generative AI and 5G use cases for Malaysian enterprise customers.

Under the collaboration, the two companies will focus on leveraging advanced 5G and generative AI technologies to develop business use cases, targeting the retail, manufacturing, logistics and financial services domains.

The collaboration also targets Maxis’ internal processes, focusing on customer service enhancements and support offerings for enterprise customers to make faster, compelling and more effective business decisions.

Maxis said the combined efforts of generative AI integration and LLMs trained to support Bahasa Melayu will also help accelerate the digital transformation journey for more Malaysian businesses.

The AWS deal is Maxis’ second generative AI announcement at MWC2024 this week. On Monday, Maxis said it had expanded its strategic collaboration with Google Cloud by integrating generative AI into its workflow and service offerings.

Maxis and Google Cloud will also develop applied generative AI solutions for data analytics and cybersecurity, and extend generative AI skilling opportunities and learnings to Maxis employees.

Maxis said it also plans to extend its experience with integrating generative AI to its community programmes, eKelas Usahawan and eKelas, to upskill individuals and school students.

Google Cloud also signed an agreement with Indonesian telco Telkomsel at MWC this week under which the operator will integrate enterprise-grade generative AI  into its operations and core product offerings for consumers and businesses.


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