Chinese smartphone manufacturer Vivo has formed a new long-term partnership with Taboola to bring personalised news to mobile users across Asia.
Under the partnership, Taboola will deliver a fully personalised content experience for Vivo’s customers, helping the manufacturer drive engagement and monetisation and providing a significant new audience source to content publishers in the region.
Taboola’s platform will be integrated directly into Vivo’s swipe right experience; when users swipe right on the homescreen, Taboola will surface relevant personalised news and content from its network of premium publishers throughout Asia. The partnership with Vivo will leverage Taboola’s partnerships with thousands of quality publishers and marketers in the region, including NDTV, India Today, China Daily, Kapook and OhBulan. Taboola’s Global Network in Asia-Pacific includes content in languages such as Thai, Hindi, Tamil, Chinese, Indonesian and English.
According to eMarketer, internet users in Asia-Pacific own smartphones at higher rates (93%) than their peers in Europe (86%) or North America (84%) and the growing penetration of smartphones and tablets has changed the way adults consume media in the region. Taboola is able to leverage its personalisation platform to match users with content they are most likely to be interested in consuming next.
“Smartphones are perhaps the most intimate device that we own - on average we use our smartphones over 100 times a day. So the opportunity to create a personalised experience and surface relevant content in that “moment of next” is massive for users, journalism, and smartphone manufacturers,” said Adam Singolda, founder and CEO, Taboola.