Zain has chosen Ericsson to launch HD voice services over Zain's existing Ericsson 3G radio and core network in Bahrain.
Subscribers are able to enjoy crystal-clear voice quality, allowing them to conduct more effective conference calls, enjoy better speech-to-text applications and ultimately improve the way they communicate in their daily business and private lives.
Mohammad Zainalabedin, General Manager of Zain Bahrain, says: "Our customers demand high-quality services and with Ericsson's HD voice solution we further differentiate our services within the Bahraini market."
Communications technologies continue to evolve and smart devices become increasingly more advanced; with close to 70% of global mobile revenues still linked to voice calls, operators have the opportunity to differentiate by delivering high-definition voice capabilities that offer a superior experience to their consumers.
Ericsson's HD voice solution is a fully developed and standardised technology that has already been deployed by some operators across the Middle East. Ericsson HD voice is based on AMR (Adaptive Multi Rate) wideband. It significantly improves speech quality in mobile phone calls, both for GSM, WCDMA, CDMA and LTE networks.