Razer Gold, an independent virtual credit for games and entertainment, is now live with Vodafone Turkey, enabled by mobile commerce enabler Docomo Digital.
Docomo Digital announced a strategic partnership with Razer in 2020 to make Razer Gold available via direct carrier billing and digital wallets. Users can now purchase various game pins and virtual game credits from Razer Gold via Vodafone Turkey.
Razer Gold is available in over 42,000 games and entertainment titles and is the primary method for games & entertainment to make money in emerging markets such as SEA, LATAM, and MENA. Vodafone Turkey subscribers will get in-game credits from Razer at a special discounted price as part of the newly announced partnership.
"We are delighted to see our partnerships with Razer and Vodafone Turkey grow, in line with our goal to bring sought-after brands like Razor to our partner carriers," said Jonathan Bennett, DOCOMO Digital's Chief Commercial Officer.
"Turkey is an important market for Razer in the middle-east region and being able to reach Vodafone Turkey subscribers is a great step forward in our journey. We will be launching several campaigns together with Vodafone Turkey to give more people an easy and convenient possibility to gain and spend Razer Gold," said Adisorn Phonnarut, Senior Director, Head of Razer Gold at Razer.
Direct Carrier billing is an increasingly popular mode of payment for digital services especially in emerging markets across the Middle East region, as it allows faster and frictionless transactions while providing better transparency and control over purchases for subscribers.
According to Statista, mobile games projected to reach US$356 million in 2021 is the largest segment within gaming in Turkey. Average revenue per user (ARPU) for gaming is US$24.76, one of the highest in the region.