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WIN launch fully managed content service Magti Fun for MagtiCom

WIN plc, specialists in interactive mobile entertainment and information, and MagtiCom, with more than one million subscribers, the largest mobile operator in Georgia, together announced the launch of Magti Fun, a fully managed content service portal provided by WIN.

The announcement marks the start of a long term relationship between WIN and MagtiCom which will see MagtiCom outsourcing its complete content offering to WIN. The aim of the portal is to drive MagtiCom's data traffic and to create a strong, distinctive brand differentiator in a very competitive market.

Magti Fun uses WIN's industry proven platform, Emporium, which offers a full range of interactive services such as consumer ratings, text voting and competitions. Complete with community building tools such as mobile blogging, video upload and photo store, WIN's platform provides MagtiCom's subscribers with the ability to embrace social networking via their mobile. The new Magti Fun site will offer MagtiCom customers the latest international mobile games, the best in local and international music and great video entertainment.

Magti Fun uses WIN's industry proven platform, Emporium, which offers a full range of mobile services such as content downloads, multimedia information Alerts and the latest Video streaming technology. The new MagtiFun site will offer MagtiCom customers the latest international mobile games, the best in local and international music and great video entertainment. Magti Chat, the market leading mobile chat site, will also be fully integrated into the new MagtiFun portal. Future services will provide Magticom's customers with the ability to embrace social networking via their mobile and mobile TV.

Irakli Lobzhanidze, Marketing Director of MagtiCom said; "WIN is an ideal partner to deliver our new content portal because of its unrivalled reputation working with many major network operators for more than a decade, across several European markets. The versatility and advanced functionality of WIN's Emporium means that we can deliver the best content to our customers quickly and conveniently through Magti Fun, while the managed service element allows us to concentrate on our core business of network provision."

"This agreement represents a real landmark for WIN and the Emporium platform - making us one of only a handful of providers to manage and deliver an operator's entire content offering," added Graham Rivers, CEO of WIN. "We are extremely pleased to be working with MagtiCom in this way and look forward to delivering first class mobile content to its customers."

WIN Emporium now offers a content catalogue supplying more than 650,000 digital assets from around 60 world class partners in categories including music, games and video. The company has created and is managing more than 60 different portal sites in a growing number of European countries including the UK, Austria, Germany, Switzerland, Bulgaria, Cyprus, Greece, and Romania.

About WIN

WIN has been developing a variety of services for Europe's leading content owners, mobile operators, corporate enterprises and media and entertainment corporations for ten years. WIN helps mobile network operators and companies such as Vodafone, O2, T-Mobile, BBC, Barclays, The AA, and Centrica to open new revenue and customer service channels, reduce costs and interact with end-users. Since 2006, the Group has built on this success by extending its reach into new overseas markets including the Nordic region, Germany, Hungary, Greece and emerging markets such as Africa, Bulgaria and Romania.

About MagtiCom

Founded in 1997, MagtiCom is the largest operator in Georgia, headquartered in Tbilisi- with more than one million customers and 97% coverage. Owned by Telcell Wireless, MagtiCom launched the first 3G services in Georgia during 2006; with video call, mobile TV and high-speed internet offerings.

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