Jazz secures A2P messaging in Pakistan with Sinch

Jazz secures A2P messaging in Pakistan with Sinch

Pakistan’s Jazz is implementing cloud communications provider Sinch’s managed SMS Firewall and application-to-person (A2P) service for domestic and international messaging traffic.

The solution provides Jazz with threat analytics and management capabilities to ensure messages received by Jazz subscribers are safer, more secure, free of spam and only sent to the intended recipient. 

Ali Naseer, Chief Business Officer at Jazz, said: “Our subscribers will reap the benefits of this deal with greater protection from spam and fraudulent messages, contributing to higher customer satisfaction.”

In addition to protection, Jazz’s subscribers will also benefit from increased network quality and better engagement. For Jazz, Sinch’s services accelerate investment return by reducing operational costs and providing detailed end-to-end analytics and insights on A2P traffic.

“A2P messaging is critical to the accelerated digital transformation that many industries are going through right now,” says Helene Henriksson, COO and Head of Operator Business at Sinch. “Establishing a high-quality direct connection between enterprises and subscribers paves the way for the future of A2P messaging and allows brands and end-users to reliably and securely engage on a channel where rich messaging and two-way conversations over chatbots provide a positive customer experience.”

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