Under-developed market in South Sudan holds massive growth potential

While the market currently lacks even some more standard telecoms infrastructure, South Sudan has huge potential for growth, according to Research & Markets.

At only around 23% penetration, one of the lowest in Africa, South Sudan's mobile market has many years of strong growth ahead of it. The virtually untapped internet and broadband market will kick off once the country gains access to international fibre optic cables and a national backbone network is put in place.

Sophisticated infrastructure solutions are needed to reach the 80% of the population that live outside of the main urban centres. With a negligible rate of bank account ownership, mobile payment and banking solutions are set to dominate the country's financial services sector as well.

The limits to growth are currently defined by widespread poverty and a low literacy rate, but the government recognises the positive feedback loop on development that access to information and communication technologies (ICT) can have and is providing a range of investment incentives. The international community has provided $4 billion in aid to strengthen governance and institutions in the young nation.

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