Mobile
Mobilegambling revenues from the Asia-Pacific region are set to rise from US$966 million in 2006 to US$8.8 billion in 2011, according to a new report.
Juniper Research, analyst to the global hi-tech communications sector through reports, consultancy and industry surveys, spotlights Asia-Pacific as the largest geographic market for mobile gambling, followed by Europe, with North America, South America and the Rest of the World a considerable way behind.
Asia-Pacific and
Juniper's forecasts factor in a number of potential drivers and constraints. Bruce Gibson, Research Director at Juniper Research, states: "Among the advantages of the mobile channel is the impetus provided by the continued and unparalleled growth of the mobile communications subscriber base in Asia Pacific which is forecast to exceed 1.3 billion users by 2011." This is an increase that will - in just five years - cater for over 40% of global subscribers.
Juniper also cites the desire to gamble in sectors of the population, the speed of advancing mobile networks and handset technology. Bruce Gibson continues: "Globally revenues are set to rise, in part thanks to the inherent advantages of mobile communications in terms of convenience and pervasiveness."
However, the mobile gambling market is perhaps as its nature suggests, difficult to predict. According to Juniper, figures for the adoption of mobile gambling services and ultimately revenue could substantially increase on current forecasts, if more liberal gambling environments are introduced in key regions in the near future.
A free white paper and further details of the new study Mobile Gambling: Casinos, Lotteries & Betting, 2006-2011 (third edition) are available from www.juniperresearch.com
