Voice and text subscribers could be on the decline in 2016, to be replaced by users who embrace the digital lifestyle offered by smartphones, according to Mobileum’s Bobby Srinivasan…
Which developing or emerging markets (regions / countries) do you cover?
Americas: Brazil, Chile, Mexico, Argentina
Asia: India, China, Indonesia, Malaysia, Philippines, Taiwan, Thailand
EMEA: Egypt, Poland, Qatar, Russia, Turkey, UAE, Saudi Arabia, South Africa
What are your main hardware and/or services focus areas?
Mobileum helps CSPs leverage the power of predictive analytics to deliver monetizable insights across domains such as Voice and Data roaming, IoT/M2M, Video, WiFi Hetnets, Travel, Counter fraud, Data abuse, and CEM.
Mobileum’s Wisdom-Action platform leverages analytics to improve service adoption, arrest churn, deliver superior customer experience, and benefit from emerging business models while preventing fraud and revenue leakage.
What are the top market and customer trends that will drive change in your area during 2016, and why?
Emergence of new types of subscribers that no longer rely on traditional voice and text service but live a digital lifestyle supported by mobile apps on smart phones.
Explosive growth of data services exposing Telcos to new types of service misuse and frauds.
Video consumption that has crossed 50% of service usage, as is growing, will put serious demands on video experience and on network bandwidth.
Regulatory pressures on roaming revenue and risk of losing roamers to local network services will see Telcos challenged to retain their roamers on-net.
Finally, the unprecedented growth in IoT and M2M applications that will require the Telcos to go beyond the connectivity as IoT is more about “things” than the Internet.
What are the solutions that will make the greatest impact in your area during 2016, and why?
Solutions that address each of the trends above will have a great impact:
Digitalisation of Telcos to support the demands of a new generation of subscribers.
Machine learning based counter-fraud systems that can discover frauds before they occur and also provide an action framework to arrest their spread.
Video experience analytics from core to radio to the device, giving valuable insights to optimise and monetise.
Use of analytics to address threats of bill-shock and local-services, to drive roamer behaviour to retain the roamer on-net.
Enabling IoT/M2M solutions for Telco’s enterprise customers in automotive, energy, retail and healthcare areas.
What changes need to be made to speed up developments and what can hold them back?
Telcos have to transform themselves from being the traditional CSPs (Carrier Service Providers) to DSPs (Digital Service Providers) by adopting the characteristics of digital players like Amazon and Uber – becoming a market place of digitally managed services rather than bring a managed connectivity provider. This requires use of insights from deep analytics as well as responding to the demands of the newer ways of service usage – as an example offering Telecom Data as a Service (TDaaS) to create increased value for their enterprise customers.
Which technologies do you think will be most important in emerging markets in 2016?
Mobile Data - Emerging markets have higher mobile phone adoption as they have taken an orbita jump to bypass landlines, desktops and dial-up Internet, and moved straight to mobile devices and apps adopting digital lifestyle, which is driving the explosive growth of mobile data in those markets.
Bobby Srinivasan is the CEO of Mobileum.