Elitecore: Dhaval Vora's 2016 Trends

Personalisation will continue to drive customer loyalty in emerging markets across 2016, according to Elitecore’s Dhaval Vora…

Which developing or emerging markets (regions / countries) do you cover?

The emerging markets that Elitecore focuses are India, South East Asia, APAC, Middle East and Africa. We are also expanding our reach in LATAM and Western Europe. We have a regional sales team in place supported by the marketing team at the central location. We carry out various Roadshows, Events and Workshops to reach out to our Target Audience.

What are your main hardware and/or services focus areas?

Elitecore offers BSS, packet-core, Wi-Fi service management platform, and offers services such as business consultancy, E2E turnkey projects, allied services & premium services. We have over 150 network deployments worldwide for 52 Service providers in more than 40 countries. Elitecore’s customer base includes 11 of the world’s top 30 operators.

What are the top market and customer trends that will drive change in your area during 2016, and why?

The Top Markets for Elitecore are India, South East Asia, Africa, Middle East and Africa. Market & customer trends that will drive change in 2016 are: 1) superior customer experience with self care portals and mobile apps; 2) personalisation through big data analytics; 3) innovative monetisation use cases; 4) network cloud ready / virtualised solutions; 5) digital transformation; 6) M2M / IOT; 7) Smart City initiatives in India; 8) Voice over LTE (VoLTE) and Wi-Fi (VoWi-Fi).

What are the solutions that will make the greatest impact in your area during 2016, and why?

Cloud, SDN and NFV, 4G/LTE/LTE advanced, Advanced analytics, IoT, BaaS (Billing as a Service), SaaS (Software as a Service), Digital Transformation, Wi-Fi Calling, Offload and monetisation services, solutions catering to Smart City initiatives across the globe and especially in developing economies. The reason for these solutions making greatest impact is most telcos plan to direct their strategic focus on new markets and cost reduction as they continue to hunt for new revenue streams and deal with pressures from non-traditional competition while meeting customer expectations. The above solution tend to help telcos with an enhanced digitised and connected economy helping them save in cost, reduce churn, and deliver personalised user engagement.

What changes need to be made to speed up developments and what can hold them back?

There is an ongoing need on the ground to innovate, however in order to stay competitive lot of companies end up doing everything without specialising in one area. To speed up the development the companies should identify its product line, target audience, the scope of work and product road-map with stringent deadlines. Things that hold them back are market expectation, customisation, regulatory guidelines, development cost, standards compliance and high price of innovation.

Which technologies will be the most important in emerging markets in 2016?

4G/LTE; SDN; NFV; VoLTE; WiFi Offload; IoT; Big Data; M2M; SaaS; OTT; Low-cost Smartphones; Android; Remote Connectivity (e.g. internet.org)

IoT/M2M, NFV, SDN, Customer Experience and Big Data are the way forward for CSPs. These are the areas in which innovation is happening. Another area which is of importance is penetration of low-cost Android smartphones; coupled with remote connectivity initiatives by Google, Facebook and Microsoft, these will really drive the economies in developing countries.

Dhaval Vora is VP Product management & Solution at Elitecore.

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