2013 Trends: David Noguer Bau, Head of Service Provider Marketing EMEA, Juniper Networks

Data capacity demand is set to increase across 2013.


  1. The proliferation of Smartphones and Tablets due to the new affordable Android models will increase the demand for data capacity.
  2. In developed countries up to approximately 80% of mobile generated traffic is carried over Wifi Networks. In emerging markets, due to the low penetration of fixed broadband, WiFi is not as popular, so 3G and LTE will carry most of the traffic.
  3. Increasing data capacity in mobile networks requires a mobile backhaul upgrade to full IP networks.


  1. Fixed telecommunication infrastructure will continue its expansion mainly at large urban emerging markets.  It will still be very residual at rural areas.
  2. The lack of copper and low labor costs accelerates fibre deployments.


  1. With the enhancements of international Internet connections to Africa, during 2013 we’ll see a growing adoption of cloud services at emerging markets.
  2. Cloud is an affordable and efficient solution to get the latest SW tools to emerging markets.
  3. Cloud adoption will also incentivise the building of local Data Centers and local companies to better serve those markets.

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