UPC Romania is no longer the name of one of Romania’s leading cable companies.
Vodafone Romania has announced that its merger with UPC Romania has now been completed. Thus UPC Romania no longer exists as a legal entity. From yesterday, therefore, Vodafone has become the fixed services provider to UPC Romania’s clients.
Despite the disappearance of the UPC Romania brand, the two companies have made it clear that customers will see no change to contract terms. In addition, customers who subscribe to both fixed and mobile services will continue to receive two invoices.
The UPC brand at retail will, however, disappear. Over time UPC stores will become Vodafone outlets, providing a full range of Vodafone products and services.
Vodafone Romania launched in April 1997 as the first GSM network in Romania. Before acquisition by Vodafone, it was known as Connex, after which it was rebranded Connex-Vodafone. In 2006, the Connex name was dropped, and the operator became known as Vodafone Romania, aligning itself with the global Vodafone brand.
Vodafone competes with a number of other operators for some 23 million mobile telephony users in Romania, but leads the pack alongside Orange. Whether its increased presence through its enhanced fixed provision will boost its other operations – notably mobile – will be interesting to assess over the coming months.